Why Study Management at Westfield State?

The B.S. in Management program at Westfield State University combines flexibility, career preparation, and individualized academic support. Students can engage with the program through multiple learning formats, including on-campus, online, and remote synchronous options, while building skills that reflect current industry needs.

Internships, study abroad opportunities, and concentration pathways give students the chance to shape the degree around their interests and career goals. Combined with small classes, accessible faculty, and one-on-one support, the program offers a strong foundation for professional growth and long-term career readiness.

Program Highlights

  • On campus, online, or remote synchronous learning
  • Classes focused on developing skills for current industry needs
  • Study Abroad programs
  • Internship opportunities
Program Mission

The mission of the Management and Marketing Department is to provide a quality program of undergraduate education in the areas of management and marketing to the citizens of the Northeast region. As a comprehensive university, we focus on serving students who are seeking a high-quality education at an affordable price. Our program prepares students to be successful and productive members of any organization they join, enables them to contribute to the greater good of society, and provides them with a framework to continue expanding and learning throughout their personal and professional lives.

In pursuit of this goal, we provide a fundamental grounding in a core body of knowledge through the university’s common core. This exposure to multidisciplinary studies and cultural, and global diversity is complemented by our departmental business core requirements.

Program Vision

The vision of the Management and Marketing Department is to continually raise the quality and relevance of our programs in service of a diverse student population and the stakeholders of the commonwealth.

Management Concentrations

Westfield State University’s Management, B.S. program allows students to tailor the degree through one of four concentrations: General Management, Entrepreneurship, Human Resources, or Sports Management. This concentration model helps students focus their education around the industries, functions, and career paths that interest them most.

  • Designed for students who want to build broad management capabilities without limiting themselves to one specific field. This is a flexible option for students who want stronger communication, analytical, and organizational skills that can transfer across many industries.

  • Intended for students who want to bring new ideas to market, start businesses, or take over and improve existing ones. This concentration emphasizes the full business lifecycle, from concept to exit strategy, making it especially attractive for students interested in innovation and ownership.

  • This concentration focuses on workforce-related leadership, including recruiting, training, compensation, diversity, leadership, and social justice. It is a strong option for students interested in people-centered organizational leadership.

  • This concentration is for students interested in athletics- and sports-related business careers such as athletic director, event coordinator, facilities manager, sports marketer, sports analytics manager, and more. It is especially useful for students who want a business foundation with a sports industry application.

Program Highlights and Learning Options

The B.S. in Management program at Westfield State University offers students multiple ways to engage with their coursework and broaden their experience. The program offers on-campus, online, and remote synchronous learning options, which can help students choose a format that matches their schedule and learning style as well as coursework designed around current industry needs.

Students have opportunities to participate in study abroad and internships which strengthen professional and global readiness through experiences where students can apply what they learn, expand their perspectives, and build the confidence needed for careers in business and management.

  • 92%+

    of faculty hold doctorates 

  • 700+

    Internship Opportunities

  • Study

    in Italy, Disney College Program, and more!

  • Three students smiling while engaging in conversation while working on laptops.

    One of the Top 2 Best Affordable Business Programs in Massachusetts

    Westfield State University’s management program has been recognized among the nation’s top programs by Study.com—a ranking company that considers hundreds of universities across the United States to determine the top 50 programs.

  • An aerial photo of a city skyline.

    Opportunities for International Internships and Study

    Internships and study abroad experiences help students apply business concepts in real-world settings, strengthen professional skills, and gain broader perspective across industries and environments.

  • A student smiles while standing at a microphone.

    Attend the Grinspoon Entrepreneurship Conference

    Pitch your business ideas at the Grinspoon Entrepreneurship Initiative. This yearly event recognizes entrepreneurial excellence among college students. We are very proud of Westfield State University’s students’ excellent record at the conference. As a management major, you’ll have the opportunity to participate in this life-changing event.

Careers with a Management Degree

A management degree prepares students for careers in many different industries because organizations consistently need professionals who can lead teams, solve problems, coordinate operations, and support business growth. 

A management degree prepares you for a career as an:

  • Analytics Manager
  • Business Development Coordinator
  • Contract Administrator
  • Contract Negotiation Manager
  • Corporate Partnership Manager
  • Entrepreneur
  • Event Coordinator
  • Facilities Manager
  • Guest Relations Manager
  • Human Resources Manager
  • Management Consultant
  • Project Manager
  • Sports Agent
  • Sports Marketer
A student holding a portfolio smiles while talking to someone.

Management Curriculum

The Management, B.S. program at Westfield State University combines core business study with broader supporting coursework and concentration-specific learning. The major consists of 75 credits, including 39 credits of business core courses, 18 credits of non-business required courses, and 18 credits of management coursework within one of the program’s four concentrations. 

Students build foundational business knowledge through courses in accounting, financial management, business law, operations, management information systems, business strategy, international business, and marketing. Supporting coursework in economics, speech, business writing, statistics, and mathematics helps strengthen the broader analytical and communication skills needed in management roles.

Course Requirements

Program Description

The Management major focuses on a mix of theoretical and practical management knowledge and skills that will enable students to work as professional managers and leaders of modern organizations. Students learn to address a wide variety of challenges-financial, material, human, legal, political, and environmental-by learning the interpersonal, systems, and strategic skills to build and manage effective business teams. 

The Management major consists of 75 credits. All students must complete 39 credit hours of the Business Core, 18 credits of non-business related courses, and 18 credits of Management coursework in one of the four concentrations: EntrepreneurshipGeneral Management  Human Resource Management, or Sports Management.

Required Business Courses
Management Concentrations

Students must select one of the following concentrations to complete the Management B.S.. Click the concentration title to see more information.

Entrepreneurship - Entrepreneurs start new businesses or take over existing ones and run them in better ways. The Entrepreneurship concentration appeals to students who have a strong desire to do whatever it takes to bring good new ideas to market. Students learn to build, promote, and manage their own businesses from the concept stage to the exit strategy. The curriculum provides flexibility for students to choose courses that contribute to their personal goals and desired business paths.

General Management - The General Management concentration is designed for students who want to become managers but do not have a specific field in mind. The concentration allows students to build strong communication and/or data analytic skills in addition to studying key areas of management. Students will be able to choose courses that match their own preferences and interests due to the versatile design of the concentration.

Human Resource Management - Human resource managers oversee the recruitment, training and compensation of a company's employees. By ensuring a high-quality workforce, human resource managers have a critical impact on organizational success. Students choosing the Human Resource Management concentration take advanced courses in human resource management, leadership, diversity, and social justice.

Sports Management - Sports management jobs include athletic director, business development coordinator, contract administrator, contract negotiation manager, event coordination, facilities manager, sports marketer, guest relations manager, corporate partnership manager, sports analytics manager and sports agent. An undergraduate degree in sports management may be sufficient to secure employment at any level, although some positions will require graduate degrees in either law or business administration (MBA).

Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a general education or common core of studies, distributed among the different academic areas as detailed in General Education: WISE or Common Core.

Faculty Mentorship and Individualized Attention

The B.S. in Management program combines broad opportunity with personalized academic support. Students benefit from small classes, accessible faculty, and one-on-one support. Students are encouraged to take advantage of research opportunities, subject-matter expertise, and faculty mentorship throughout the program.

Management faculty member wearing red shirt with shoulder length red hair.

Frequently Asked Questions

What concentrations are available in the B.S. in Management program?

Westfield State University offers four concentrations within the Management, B.S. program: General Management, Entrepreneurship, Human Resources, and Sports Management.

Can I study management online at Westfield State University?

Yes. The Management, B.S. program offers learning options that include on-campus, online, and remote synchronous formats.

What can you do with a management degree?

A management degree can prepare students for careers in areas such as business development, analytics, human resources, project management, consulting, entrepreneurship, event coordination, and sports-related business roles.

Does the Management major include internships?

Yes. The Management major includes internship opportunities, and students also benefit from access to a wide range of internship experiences across the university.

Are there study abroad opportunities for Management majors?

Yes. Management majors can explore study abroad opportunities, including international internship and study experiences.

How many credits is the Management major?

The Management major consists of 75 credits, including 39 credits of business core coursework, 18 non-business credits, and 18 concentration credits.

Is the Management degree a good fit if I do not know my exact business path yet?

Yes. The General Management concentration is a flexible option for students who want to build management and leadership skills without committing to a narrow business specialty too early.

What is the difference between the Management concentrations?

Each concentration gives students a different area of focus. General Management offers broad leadership preparation, Entrepreneurship focuses on building and growing businesses, Human Resources centers on people and organizational development, and Sports Management applies business skills in sports-related settings.

Does the Management program prepare students for leadership roles?

Yes. The Management, B.S. program is designed to help students build leadership, communication, decision-making, and business problem-solving skills that apply across many industries.

Are there hands-on learning opportunities in the Management program?

Yes. Students can build experience through internships, study abroad, applied coursework, and entrepreneurship-related opportunities.

Does Westfield State University’s Management program support entrepreneurship?

Yes. Students interested in entrepreneurship can choose the Entrepreneurship concentration and participate in opportunities that support innovation, business planning, and new venture development.

What careers can the Sports Management concentration lead to?

The Sports Management concentration can support careers in areas such as athletic administration, sports marketing, event coordination, facilities management, sports analytics, and related sports business roles.

What careers can the Human Resources concentration lead to?

The Human Resources concentration can support careers in recruiting, training and development, employee relations, compensation, organizational leadership, and related human resources fields.

Does the Management program include international opportunities?

Yes. Management students can explore international study and internship opportunities that help build global perspective and professional experience.

Who is the Management, B.S. program best suited for?

The program is a strong fit for students who want to build leadership, communication, and business skills that can apply across a wide range of industries and career paths.

Award Winning Degree

Colleges of Distinction, an esteemed organization celebrating colleges and universities that provide exceptional undergraduate experiences, has honored Westfield State University for its outstanding programming in the field of business.

As a recognized College of Distinction, Westfield State has already earned acclaim for its commitment to well-rounded education. This latest recognition specifically highlights the institution's excellence in business education, emphasizing its effectiveness in preparing students for the demands of the field.

Colleges of Distinction 2025-2026 Best Colleges Business badge.

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